Jolla and Rovio partners to provide exclusive Angry Birds themed Other Half,
including e.g. visually stunning physical covers, tailor made ambiences, sounds, images, videos, and more

Jolla Angry Birds Other Half

Read the full press release below!

<pre>HELSINKI, Finland, February 21, 2014 – Jolla, the Finnish smartphone and Sailfish OS developer, today announced the world’s first brand partners for its unique The Other Half concept. Rovio’s Angry Birds and Makia’s clothing can soon be experienced in an unseen way through Jolla smartphones.

The Other Half is an original patented Jolla innovation, which customizes the user’s smartphone in a way previously unseen. Attaching a specifically designed smart cover to a Jolla phone instantly adapts the look and feel of the phone with unique ambience, custom sounds, wallpapers, videos, partner feeds, and much more. “The Other Half offers brands and companies a new fresh and distinctive way to deliver a cobranding experience, by making the Jolla device look, feel and sound like the brand. In addition to branded physical smartphone covers, The Other Half can be customized with various branding and direct sales elements inside the phone, through Jolla’s specific partner space. With The Other Half brands can gain prime visibility not possible with other mobile platforms, but also have an easy and distinctive interaction channel with fans,” comments Sami Pienimäki, Chief Marketing Officer of Jolla Ltd.

Angry Birds lands on Jolla

Rovio’s globally successful Angry Birds™ characters will be soon made available with The Other Half smart cover for the Jolla smartphone. Jolla and Rovio have agreed to start the co-branding of an Angry Birds themed The Other Half, including e.g. visually stunning physical covers, tailor made ambiences, sounds, images, videos, and more, which are expected to become soon available for Jolla users. The final content is currently under development, and is targeted to be announced in detail during Q2/2014. “This co-branding concept gives Rovio a new fun way to delight the fans, and to expand the Angry Birds experience in an innovative way,” says Peter Vesterbacka, CMO of Rovio Ltd</pre>

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